Digital signage systems typically consists of three basic components working together : a TV screen to display content, a digital signage install on the built-in media player or external (if external need to connect HDMI to TV) and the backend content Management Software (CMS), or in our case the cloud digital signage software.
The end user login to our CMS, designs and upload the content with web-based user interface, and then it can be scheduled and publish to one or more TV screen located anywhere in the world. When creating the editor we focused on three things: simplicity, effectiveness, and fast operation. Based on our experience, after 2-3 hours online training, we can say that with basic computer skills staff is enough to handle the digital signage display the use of it.
Digital Signage Components
Everything Starts With a Rock Solid Implementation Approach
While it’s actually quite simple and straight forward to start a Digital Signage project, the more you plan ahead, the fewer surprises and unexpected costs and delays in the future. You need to do some planning before you install a digital signage system and these steps will help:
Get the right people involved
Assign one technical leader – this will be someone in your IT department. Assign one content leader – this will likely be someone in Marketing or Communications with an eye for design and an understanding of what type of information you want to publish for your audience.
Agree on your goals
Nail down what you want to achieve with all stakeholders. Talk to your HR and communications managers, department directors and executives to get their input. Write these down in as much detail as possible because it’ll help you measure your return on investment.
Imagine how you'll use the system
Draw out workflows for how the system will operate within your organization. What departments will contribute content and manage the system? Where will the hardware live and who maintains it?
Plan your content
List the types and sources for communications you want to publish. Consider any data integration or applications you want to tie into the system. Think about using communications you already have as a starting point.
Do you have in-house designers? If not, you may need to budget for creative help. Consider touchscreens for way-finding, donor boards and other interactive content. Think about brand standards, and how you’ll set up screen layouts and templates.
PLAN YOUR POLICIES
Determine who can contribute content, the hierarchy and approval process. List basic branding criteria, formatting rules and policies. If you’re using the system for emergency alerts, create a separate policy.
Map out your screens
High traffic areas are best for digital signage displays. (Don’t let wiring dictate placement.) You can mount small displays in cubicles, library stations, or even cafeteria booths. Will you want to show messages on websites, desktop screensavers or mobile phones? Consider digital room signs for conference room management. Will any screens use audio for videos or streams?
Check the specs
Evaluate and choose vendors for your digital signage system. Involve an experienced digital signage AV/IT integrator, and ask them to review your plans. Review technical specs and requirements to make sure the system meets your needs.
Deciding which vendor to work with can be a daunting task. Choose one with a reputable track record and has been proven to deliver successful project either for private or government agencies.
Write a project plan
Your plan should describe the key action items, timeframes and resources. The location of displays and which screens will show what. A budget for installation and ongoing expenses. Potential revenue sources like advertising. IT issues like connectivity, network and security policies. Support options for maintenance and upgrades.
Consider a pilot
Test equipment, processes and content on a small-scale before launching across your entire organization. Lower risks across the board by evaluating goals and resources in a controlled environment. Increase stakeholder buy-in through participation in the pilot, adjustment and final roll out of the system
Oh, Wait !!! With all the choices out there, which one to choose?
You are right, that’s the touchest question to answer especially if you are new and do not have anyone you can refer to or knowlegable and trusted vendor to help you out ! Before deciding solely due to cheaper price, let’s talk to our Digital Signage Expert, what are the options and findout how we can help you reduce the cost of which one if most cost effective for you. If a cloud-based solutions, does not fit you, we have a free digital signage software for everyone. yep, i’t stotally free, as long you buy some hardware from us.
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